When I first started with my personal training business, I was clueless when it came to fitness business marketing tips. I wish someone made a list like this for me!
My problem was that I had crappy sales skills!
The very first marketing task I tried out was sending out 500 postcards by direct mail.
The results that are not so bad. I actually planned more than 10 dates (when I started, I was there training in-home). When I contact these people, I have no idea what to do, so I was not able to close the transaction with one of the interested parties. This meant I had spent $ 1000, and I have not all customers – it was not a wonderful idea.
This is why I’m always telling others to start on a small budget or with no budget until you’re able to pay for the promotions that cost quite a bit more.
So, I wanted to share a few fitness marketing strategies that you can use for free to market your business. The great thing is, whether you’re just getting started or you’re already in the business, you can use these strategies.
1 – Installation Website Awesome – When I started my first website, would be bad. There is no way for anyone to contact me at all. This is not entirely free, but will spend only about $ 10 a month and the end of the domain name you one time in order to be close to free. Here are some things your site needs:
- A great sales page
- Pages optimized with keywords to bring in traffic. (I actually have about 3K pages that have optimized content on them)
- Great call to action on each page, using a form or a call in submission.
- System for follow up
- A lot of great testimonials
This can help you to get consultations and trials and you can also get great leads to follow up on with your auto responder service. Then whenever you launch something new, you have a lit of prospects out there that probably are going to be interested in what you’re beginning to offer.
You can also do promotions or special offers all through the year.
When you know how to dominate the market, you can really make your business stand out as a great fitness solution – even more so if you get great Google rankings.
One example is a client I talked to recently. He told me he wasn’t able to find other trainers in this city because all the sites brought him to me and to the company I run. Nice!
2 – Craigslist – Until I saw how some other people were using Craigslist, I thought I was doing okay. Then I figured I’d make it into a real marketing machine for my business that is totally free. Using Craigslist is one of the best FREE methods for getting clients for boot camps and personal training, but many don’t know how to use it. Using it well means you post 10 ads or more every single day. A few people may get upset, but that’s all a part of it. If you are not getting flagged or getting nasty mail, then you’re not doing enough! What you need is some excellent ads or posts, including some graphics and some text. I use a ton of posts – like 50 of them! – all completel with unique and interesting subject lines. Through the week, they’re posted on various accounts Monday through Saturday, from 1-15 times each day. Here are some of the categories I tend to post in daily.
- Events: Activities
- Event: General
- Beauty
- Groups
- Creative
- Talent
- Travel and Vacation
- Lessons
- Therapeutic
- And more…
Each ad is tailored for the category it is going in to avoid being flagged. One example is in the Travel and Vacation section, I talk about getting fit for vacation.
The big secret to use for this method you use to many different posts and many of them unidentifiable keep the job. This means that you do not mention your name or the name of your company, not inside the post. So the people the solution, sorta like a sequence of two steps. In this way, unless people go together even on the site, they never occur in connection with these ads. Another idea is to use different URLs that people on the same site or to pages on your site that is not identifiable.
There needs to be a variety between ads that use graphics and those that use text. If you just posted one ad all over, you’d get flagged and you wouldn’t get a great response.
3 – Publicity that is FREE – If you have the time, this is one of the best options to use. With a few hours of some work, I was able to get two magazine columns on a monthly basis locally, get featured in the newspaper in the area, and get on all the local television stations too. This all brought in more clients. Another benefit of publicity is that you’ll also get credibility. The awesome thing is that I’ve been able to use these television shows and magazines as publicity and it spreads quickly from my clients to their friends. This definitely provides some great benefits. I even get a free ad in one magazine on a monthly basis as well. I’m actually going to share with you the steps that I used to get in the magazines and the television shows. Actually, if you know what steps to use, it’s not that difficult at all. Here’s all you’ll need to do:
- Figure out who the producers happen to be for the TV station – you can call and ask
- Come up with a story that is relevant to national or print news – such as yahoo health
- Pitch your angle and make it relevant to something that is news or a topic that is hot For example, I actually had a great story on trying to get fit in a tough economy or on a tight budget and it was featured on the news. The station came over, recorded some of the group workouts, and I also gave them an interview about the company I run.
This is a wonderful way you can get visibility in your community and it gives you an edge over the competitors. After all, everyone wants to train with someone who is on television.
The great part is that you don’t really need to be good – or that’s the way I found it to be. When I was on television the first couple times, I was not a great TV personality. They did give me more chances and I continued to get better over time.
Goes well with the columns of the magazine do the same. I have never written a huge fan. I have my own space, when the first piece to the editor of the paper, he is please tell me I really need some help. To go back and read a lot about writing the book did, but some practice. This magazine has improved my writing is still writing. You can learn and perfect these skills need to be the case.
This might take some time, but who cares?! It’s free. You can find the book, “Free Publicity” by Jeff Crilley to help you out.
4 – Joint Ventures or Leadbox Campaigns – This also can take a bit of time to get working, but when you get it going, it can’t be stopped. As I began to get busier, I had a harder time keeping this up, but it still does work very well. Go to businesses in your local area, such as:
- Chiropractors
- Hair Salons
- Day Spas
- Massager Therapists
- Tanning Salons
- Dentists Offices
- Nail Salons
- Nutrition Stores
- Video Stores
- And more…
Just about any place is great as long as the place gets a lot of traffic. You can ask clients that you have for the places that they use to get in the door, or you can go to local businesses and offer them membership or training to allow you to have those boxes up in their office or store.
Than consultation and two-week trial, heard from them – is something valuable. Then Make sure that you have followed the lead on a weekly basis. However, if the conversion is good because by the Web site, follow the instructions on this, you may not get the height can be quite a few conversions.
I’ve just shared with you my ultimate tips for fitness marketing. Other than that, they all work great, and they continue to be mostly free for as long as you choose to use them.
January 6, 2010
Fitness Business Marketing 2.0
January 2, 2010
Chiropractor Columbia SC | Weight Loss: Maintenance Tips From Successful Losers
Weight Loss: Maintenance Tips From Successful Losers If you are currently following a weight loss plan, chances are this is not your first diet. In fact, many people find themselves on a weight loss rollercoaster, losing a significant amount of weight and then gaining it all back and then some. You might be pleased to learn that permanent weight loss is not a mirage – it’s actually attainable. There is an organization of people who have proven that weight loss maintenance is possible because they have done it themselves. The Weight Loss Registry was founded by two researchers, James O. Hill, Ph.D. and Rena Wing, Ph.D., who wanted to investigate and study those individuals who are succeeding at long term weight loss. The requirements to join the registry are the following: ” Participants must be at least 18 years old ” You must have maintained at least 30 pounds of weight loss for one year or longer The NWCR has over 5,000 participants who fill out detailed questionnaires and annual follow-up surveys that look at the behavior and psychological makeup of those who have been able to sustain their significant weight losses. Their findings are frequently quoted in the national media on stories about weight loss maintenance. Here are some interesting facts about participants in the registry: ” 80% of the registry’s participants are women and 20% are men ” The average amount of weight lost by registry participants is 66 lbs. and they have kept it of for 5.5 years. ” 98% of the participants have modified their diet to lose weight ” 94% increased their level of physical activity to lose weight with walking being the most popular form of exercise ” The average registry participant women are 45 years old and weigh 145 lbs, and the average men are 49 years old weighing 190 lbs. Here are some weight loss maintenance tips: ” Daily exercise is a requirement for maintaining weight loss – Successful losers know that exercise is a crucial part of keeping the weight off, so they don’t skip workouts. ” Keeping a daily food log helps you focus on your goals -
When you make the commitment to write down everything you eat, you are more likely to stick to your plan. It’s more difficult to cheat and eat something that’s going to sabotage your goals if you must then report it on your food log. ” Avoiding crash/fad diets – Fad diets that have you cutting calories or eating odd combinations of foods are not sustainable. As soon as you stop following them the weight will return. ” Look at weight loss maintenance as a lifelong habit – Rather than thinking of a diet as a temporary ‘restriction,’ take the long view and create healthy habits that you’ll follow for life. ” Have a sense of accountability to maintain healthy habits -
Working with a weight loss counselor or coach, or a friend who has successfully lost a significant amount of weight can help you to stay focused on your goals when you feel encouraged and supported. Successful, lasting weight loss is definitely possible as long as you make it your goal to commit to your new healthy lifestyle and weight loss habits for life.
January 1, 2010
Men should take appropriate care of their well-being
It is no secret that men still need to pay more attention to their health. A few things work against males. They tend to smoke and drink more than women. They do not seek medical aid as often as females. Some men work too much, which can add to stress.
One of the most common problems men face is excessive hair loss. It can by heredity, illness or drugs.
Although excessive hair loss is a cosmetic problem that can lead to low self-esteem and lack of confidence, if not treated. Propecia (Finasterine) is one of the most effective treatments, sanctioned by the U.S. Food and Drug Administration (FDA). It impedes the conversion of testosterone into dihydrotestosterone (DHT), the hair follicles on the scalp, reduced, resulting in finer, fuzzier hair.
Millions of men worldwide suffer from erectile dysfunction. Given that sexual dysfunction is so outrageous, many women feel powerless to deal with it. It is common for men with ED to have feelings of anxiety, guilt and low self-esteem.
ED is brought on by vascular disorders, nerve and penile abnormalities, hormonal imbalances and strain. There are a lot of ways to cure male sexual dysfunction expeditiously, inclusive of drug therapies, vacuum therapy, penile injections, urethral pellets, penile implants. The most effective medications are sildenafil (Viagra), vardenafil (Levitra) and tadalafil (Cialis) approved by the U.S. FDA.
And bacterial infections, is common in men. Most effective antibiotic drugs, which fight bacterial infections. If, as prescribed, can be used to save the lives of antibiotics. Please keep bacteria from multiplying and killing one of them outright.
Antibiotics may be prescribed beforehand, to prevent an infection, in particular before surgery. This is known as ‘prophylactic’ administration of antibiotics. They are usually used before bowel and orthopedical operation.
Some of the major health risks that men face – prostate cancer or diseases of the blood vessels – can be prevented and treated if diagnosed early. It is important to have regular medical checkups and screenings.
December 3, 2009
Sine-qua-non: Long term care insurance
No one ever wanted to encounter losing the ability to care for ones self. If there was one thing that one could wish away, it would be the unforeseen financial and personal risks and the exorbitant cost of Long-term care (LTC).
So while we are near and dear we are a long and healthy life, there is help available to make the last years of his life more enjoyable and more independent.
By definition, long term care is the whole gamut of services, both medical and non-medical, that one would need to take care of themselves over long periods of time.
Thus associating long term care with life or health insurance only is a fallacy. These insurances sure are an integral and a very critical part of long term care.
Long-term care includes daily custodial and non-qualified support activities such as bathing, eating and dressing. Expert care, either in a facility or nursing home to fall into the realm of long-term care.
Care-oriented conditions such as cognitive impairment would also fall under the ambit of long term care.
Long-term care, you may need at any age, but it is the most pressing needs of the elderly. The latter can be used later life photographs, taken by a simple step or more, more and more long-term care insurance.
Although the long-term care insurance is a gospel personally, have done a world of good individual and the simple reason that the family is a senior family is not dependent on them, whether economic or physical.
According to estimates shared by the Centers for Medicare and Medicaid Services (CMS) 12 million older Americans will need long-term care by 2020.
In another study, people who have reached pension accept their lives at some point in the nursing home conducted by the Ministry of Health and Human Services reveals that 40 percent of the United States. 10 in one of their nursing home stay in the second period of five years.
These numbers may not be interpreted as scary. They, however, surely highlight the need and importance of long term care.
Many people, and understandably so, either underestimate the cost of long term care or overestimate the amount that their insurance will pay.
In other words, they have the financial muscle that is needed to see them through the last lap of life, not consciously. Long term care insurance makes sure that the out-of-pocket costs are always kept to a minimum.
Now some harsh realities of life! In the present work and personal life needs, such families can not devote sufficient time to care for the elderly. Various studies show that immediate family members of a large-scale psychological and physical pressure, to take care of elderly relatives.
One does not need more reasons, facts or data to opt for long term care insurance. As age progresses, so does the premium for such an insurance cover.
So, in the case of long term care insurance, it is advisable to start early at a young and middle-aged and preparing for an eventuality that a few decades down the line, God willing, or not at all would come!.